Monday, March 26, 2018

The right Content Management System



Content Management Systems are web-based applications that are designed for the creation and updating of websites.
How important is selecting the right content management system (CMS)?
You’re not just choosing technology (source). You are looking for a solution that can be tailored to support the needs of your business.


For example, Obsidian Solutions offers those CMSs:
  • WordPress;
  • Drupal;
  • Joomla;
  • Typo3


WordPress, Joomla, and Drupal all offer great features, tons of customizations, ease-of-use, and strong security.


WordPress is the most popular!
According to the latest data, WordPress controls nearly 40 % of the CMS market. Wordpress is based on PHP and MySQL. It is immensely popular amongst the blogging community.


Drupal
The most difficult, but also the most powerful. It requires a familiar understanding of HTML, CSS and PHP.


Joomla
Great for e-commerce or social networking websites, but requires an understanding of technical skills. It’s powerful enough to run most websites without any problems, and it doesn’t require the same level of technical experience to run as Drupal either.


Typo3
Probably the main goal for which Typo3 was created, was its modularity and diversity. It is a flexible open source based on PHP and MySQL.


Note that you do not need to be genius to start using CMS and you can always use a service company that can deal with any problems and manage the source, adds new features and options.


There is almost no limit to the factors that must be considered before an organization decides to invest in a CMS. There are a few basic functionalities to always look for, such as an easy-to-use editor interface and intelligent search capabilities.
However, most factors depend on organization, aims, and view.

Filter them with your own expectations, your aims, and the purpose of the website.

Tuesday, March 20, 2018

Social Media Sites for Business


Social Media is quite young computer-based technology but really rapidly developing.
The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users.

It's 2018. Nowadays, people have so many social networking sites, tools, apps etc..
Each of them has specific audience, functions, aims and presents detailed analytics.

On that day most popular social networking sites are:
  1. Facebook
  2. YouTube
  3. Instagram
  4. Twitter
  5. Reddit
  6. Pinterest
  7. Ask.fm
  8. Google +
  9. LinkedIn
  10. VK

Company should pay attention on this and choose the right one for itself. Actually, it could be more than one social media site. It depend on when your customers are located. VK is popular in Russia but the majority of Facebook users live in U.S..

Social Networking sites also trying to get place on the sun. It is plus for both sides. Facebook, for example, offer Audience Insight. It says:
"The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more".

 YouTube offers YouTube Analytics and says:

"YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not. Find out who’s watching, what they like to watch, and which videos could make you the most money."

 With Twitter Analytics, company explores how closely its content aligns with audience profile. “Audience” analytics can help to take a closer look at your followers’:

  • Demographics
  • Interests
  • Mobile footprint
  • Buying habits


And Obsidian Solutions has question for you now. How many social networking sites do you use?

Monday, March 12, 2018

LinkedIn


LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

Why should you use it?
Reinforcing your reputation: As a marketing tool, LinkedIn provides a great way to share your company’s story, and develop trust and subject-matter authority through regular updates and customer recommendations. You can generate leads and referrals. With LinkedIn’s company pages, it’s easy to communicate what you have to offer and to tailor this message to different industries, groups, and demographics.
Your LinkedIn profile basically represents a more complete (and interactive) resume. You can include it as a link perhaps in an email or your cover letter when you apply for jobs.
You'll always get recommendations from LinkedIn about jobs you may be interested in.

LinkedIn features:
The home feed is your news feed, showing recent posts from your connections with other professionals and company pages you're following.
All sorts of jobs listings are posted on LinkedIn everyday by employers, and LinkedIn will recommend specific jobs to you based on your current information, including your location and optional job preferences that you can fill out to get better-tailored job listings.
In addition to your connections with professionals, you can follow certain interests on LinkedIn as well. These include company pages, groups according to location or interest, LinkedIn's SlideShare platform for slideshow publishing and LinkedIn's Lynda platform for educational purposes.
When other professionals invite you to connect with them on LinkedIn, you'll receive an invitation that you'll have to approve.

Tuesday, March 6, 2018

Difference between computer Software and Hardware



What is software? The software is a set of instructions or programs instructing a
computer to do specific tasks. The software is a general term for the various kinds of
programs used to operate computers and related devices, it is a collection of
instructions that enable the user to interact with a computer. Or as Wikipedia
says: the programs and other operating information used by a computer.


For example:
programs:
  • Internet browser (Google Chrome, Firefox, Internet Explorer e.t.c.);
  • Programming language (C++, HTML, Java, Perl, Visual Basic (VB) e.t.c.);
  • Word processor / Spreadsheet / Presentation (Excel, PowerPoint, Word e.t.c.);


Other operating information:
  • Operating system (Android, iOS, Linux, macOS, Windows e.t.c.). 
  • Utility (Compression, Disk Cleanup, Encryption, Registry cleaner, 
  • Screensaver e.t.c.);
  • Device drivers (Computer drivers e.t.c.);


The software is often divided into three categories:
1.System software: device drivers, operating systems (OSs), compilers, disk
formatters, text editors, and utilities;
2.Programming software: Compilers, linkers, debuggers, interpreters and
text editors.
3.Application software: Office suites, gaming applications, database systems
and educational software.

When you create or edit a file using your software — a Microsoft Word document, for
instance, or a Photoshop image — that file is considered a "resource" or "asset" used
by the software. However, the file itself is not considered "software", even though it is an essential part of what your software is doing.


A computer programmer writes the instructions using a programming language that
tell the software how to function and what to do. Once the program has been completed, it is compiled into a language that the computer can understand.

Hardware
Hardware is the physical aspect of computers, telecommunications, and other devices. Hardware implies permanence and invariability.  You can put an entirely new program in the hardware and make it create an entirely new experience for the user. You can change the modular configurations that most computers come with by adding new adapters or cards that extend the computer's capabilities.


Hardware is:
The hardware connected outside to a computer:
  • Monitor;
  • Keyboard;
  • Mouse;
  • Battery Backup (UPS);
  • Flash Drive;
  • Printer;
  • Speakers;
  • External Hard Drive;
  • Pen Tablet;


The hardware inside a computer:
  • Motherboard;
  • Central Processing Unit (CPU);
  • Random Access Memory (RAM);
  • Power Supply;
  • Video Card;
  • Hard Drive (HDD);
  • Solid-State Drive (SSD);
  • Optical Drive (e.g. BD/DVD/CD drive);
  • Card Reader (SD/SDHC, CF, etc.);


These pieces are now usually integrated into other devices or replaced with newer
technology:
  • Sound Card;
  • Network Interface Card (NIC);
  • Expansion Card (Firewire, USB, etc.);
  • Hard Drive Controller Card;
  • Analog Modem;
  • Scanner;
  • Projector;
  • Floppy Disk Drive;
  • Joystick;
  • Webcam;
  • Microphone;
  • Tape Drive;
  • Zip Drive;


Hardware is referred to as ​network hardware:
  • Digital Modem (e.g. Cable Modem, DSL Modem, etc.);
  • Router;
  • Network Switch;
  • Access Point;
  • Repeater;
  • Bridge;
  • Print Server;
  • Firewall;

Auxiliary hardware;
  • Fan (CPU, GPU, Case, etc.);
  • Heat Sink;
  • Data Cable;
  • Power Cable;
  • CMOS Battery;
  • Daughterboard;