Facebook Ad Types

Facebook gives various types of advertising which are listed below:

Clicks to Website
Clicks to Website ads enable you to connect to special pages on your website in the news feed for both desktop & mobile users as well as the right sidebar.

Website Conversions
Website Conversions ads enable you to direct visitors to particular pages to turn those guests into sales, leads, or subscribers traffic.

Page Post Engagement
Page Post Engagement ads enable you to improve the number of Likes, shares, and comments on your Facebook page posts.

Page Likes
Page Likes ads enable you to target the audiences that'll be most likely to turn into business & boost them to become fans of your page.

App Installs
App Installs ads enable you to expand the number of people using your mobile app with ad position in the news feed of mobile users.

App Engagement
App Engagement ads enable you to encourage people to use your app more often with ad placement in the news feed of mobile users.

Event Responses
Event Responses ads allow you to get extra exposure for your future event along with responses from the people you've requested. You can set Event Responses advertisements in the right sidebar for desktop users.

Video Views
Video Views advertisements enable you to make just that - views to your videos. These advertisements are optimized by Facebook to be displayed to people most possible to view videos on Facebook over devices.

Offer Claims
Offer Claims advertisements enable you to drive people to your store using a particular offer. You can place Offer Claims advertisements in the news feed for both desktop and mobile users also on the right sidebar.

Premium Ads
Premium advertisement placement for those who require to ensure their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get the position of a large advertisement on the logout page.

What is Google AdWords?

Google Adwords is a pay-per-click (PPC) advertisement website. Unlike other PPC platforms like Facebook, AdWords allows advertisers basic ways to reach people through the Google Search Network and through the Google Display Network.

While these methods are functionally very different, they both use a PPC bidding method, where advertisers bid to hold their advertisements displayed to the appropriate public.

The Google Search Network enables to show advertisements to users who are actively seeking for the keywords that are selected. For landscaping business, it bid's to have ad show up every time a user types in “Landscaper in Tallahassee.”


These “text ads” are a unique chance to attract users who are at the research and purchasing stages of digital sales funnel. Text ads are tagged with a little “Ad” tag next to the site URL.

Google Display Network ads run differently. Rather than showing advertisements to users who are actively searching for a product or service online, “display ads” or “banner advertisements” are found on sites you think your target audience will be on.

Since they aren’t actively seeking what you have to sell, people are normally less likely to click on banner advertisements. Sometimes people don’t understand what they need until they see it, so display advertisements can help to get in front of possible customers who might never find a company on their own.

Display ads also serve well for re-engagement campaigns, where to show ads to people who have already visited the website in the purposes of getting them to come back again.

Is Google AdWords better than other advertisement platforms?
There are a lot of PPC platforms to pick from. There are Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins and so on.

There are also other search engine platforms other than Google ads, for example, Bing Ads and Yahoo Search Ads, however, despite all the competition, Google AdWords is still one of the best ways to reach your target audience.

Ranking up in Google

There are a lot of ways to get your website to the first page of the search results, but you can't focus on only one of them, because it can hurt your ranking. Even if the one aspect is perfectly done all the others should be too or else it will make the titanic situation. One edge of the website will be too heavy and it will just sink. Try to do as many of Search Engine Optimization as possible, starting from content, to backlinks to user experience. This triangle makes your website to stand out if it is correctly done.

What about backlinks?
Backlinks are simply links put out to the other websites making traffic to yours. By doing this tactic you should be careful because it can rank-up or damage your site. If you put your backlinks to offtopic websites or write spammy comments with your link, then google algorithm will consider your website as unappropriate and will de-rank it in search results.

Good quality backlinks are put on the same topic sites with organic comments and do not look like spam. The higher Mozorank of the website you put your link in, the better the backlink quality.

The use of Balanced Scorecard

Balanced Scorecard is a strategy implementation tool, a semi-standard structured report that managers can use to track employees' actions under their control and to monitor the consequences of these activities.

Use of Balanced Scorecard

A Balanced Scorecard is an example of a closed-loop controller or cybernetic control used for strategy implementation management. Closed-loop or cybernetic control is the place where the actual performance is measured, the measured value is compared to the reference value and, based on the difference between the two corrective interventions, is performed as needed.

This control requires three things that are effective:

• the choice of data to determine
• set the data reference value,
• ability to take corrective action.

In the context of strategic management, all three of these inherent closed-loop control elements must derive from the organization's strategy and should also reflect the ability of the observer to monitor performance and then intervene - and both may be limited. Originally, the Balanced Scorecard was offered as a general-purpose management system. Subsequently, it was especially promoted as a strategic management approach. The Balanced Scorecard has recently become an integral part of a structured approach to corporate strategic management.

Two ideas that underpin the design of today's balanced scorecards relate to the fact that it is easier to choose which data to observe and to ensure that the data selection matches the ability of the observer to interfere.

Types of SM posts II

Have you read first blog about types of posts? We have another one blog that can give you more ideas and inspiration.

Funny meme

On social media, memes usually take the form of a GIF or static picture playing on a familiar theme, meaning, or phenomenon, often with text layered on top of or over the image.

Short video tip

It longs from 15 to 60 seconds. You don’ t need to use high tech and use what is right in front of you and it is your camera phone.

Styled image

Professional brands use professional content. Use photo stock and add your value.

Saving tip

Post most important information and save time of your customers. Give the advices how to save something.

Trending news event

Tell your opinion about trend but don’t offend someone. Use keywords of trend to make your company more visible.

Fill in the blank

Offer to fill survey to find out opinion, collect suggestions or to supplement database of the customer. You also can present discount for this task.

Would you rather?

Find out the opinion of your customers and let them think about specific question, discuss or vote in comments.

New blog post

Not all customers could be subscribed for your blog, they also could lost your blog in many of others. Remind them about new blog after a while period of time.

What types of posts have you been publishing for the last 3 days?

Why should you be strategic?

The strategy is almost everywhere you go. Without a strategy, almost anything will fail. The strategy is a way to success. Before a business starts, there is a strategy that will lead to a successful business. The strategy is very important since the resources available to achieve these goals are usually limited.



What is the strategy?
The strategy is a high-level plan to achieve one or more goals in uncertainty.

The strategy usually involves setting goals, setting targets for goals and attracting funds for activities. The strategy describes how the goals will be achieved through resources. The strategy can either be designed or can appear as an action model, as the organization adapts to its environment or is in competition. This includes activities such as strategic planning and strategic thinking.

Types of strategies
-Strategy as a plan-oriented action to achieve the set goals;
-A strategy as a model is a consistent pattern of past behaviour, and the strategy is implemented over time rather than planned or intended.
-Strategy as a position - the placement of brands, products or companies on the market based on the conceptual framework of consumers or other stakeholders;
-Strategy as a fiction - a special manoeuvre designed to outwit a competitor;
-The strategy as a perspective - an implementation strategy based on "business theory", or an organization's thinking or organization's ideological vision.

Why should you be strategic?
- Specify the direction and priorities
- Manage alignment
- Simplify decision making
- Let everyone be on one page
- Create a vision and direction for the whole organization
- To do things faster

Get to know customers through marketing

Company should get to know customers and predict their wishes or demand. How to do it? One method of marketing can help you with it.

Behavioral marketing is the method by which companies target audiences. This kind of marketing is based on their interests, cookies, search history, behavior, intentions, location, and other metrics using web analytics.

Marketing made huge progress in automation and machine learning technologies helps to make databases to forecast consumer behavior even in advance. The most important method in behavioral marketing is thinly segmentation of audiences.

Targeting is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. If your product is for strongly defined group of audience then is highly recommended to set up segmentation. Organizations can tell which continent, country, region, and sometimes even which building a user is located. It can help with, for example, selling the right type of clothing for the regional climate.

Interests of users can give you a lot of information. For example, search for a product or type of products, visiting a particular page on a website.

The traffic source which customers have used to arrive at our store is the other one data source to find out more.

Behavioral targeting can be enriched with data pulled from registered users’ profiles. If users are unregistered then targeting can be done by using cookie information saved on the customer’s browser.

Are you interested in talent of prediction?