Can you agree that email marketing is low-cost marketing? However it doesn't means that it works worst. Take a look on types of emails and find some suggestions.
Newsletter email should be sent on a regular basis — such as daily, weekly, monthly. We recommend to give audience a opportunity to choose how often do they want to receive newsletter emails. Newsletters are great not only for marketing to prospects, but also for nurturing your existing customers with company news and events, product announcements and feedback requests.
Don’t make reader get tired of scrolling long email but give links to more information about seperate news.
Catalog email
IKEA use this kind of emails. Emails brings you potential show more products in one catalog. It’s better to select more important goods for that moment. Do you agree that selling beach accessories in wintertime isn’t smart strategy?
Video email
People like short videos or true testimonials. Add short description next to video with argument why person should watch it.
Offer email informs about deals. That could be discounts for subscribers only and can make subscribers feel special.
Survey email helps to find out opinion and improve offers. Start with arguments why receivers of email should take part in research and waste time.
Reminders
This kind of email is additional and comes after main email. This is a way to show that you didn’t forget about your customer. You can remind about event, offer that will end soon, about willingness to finish steps of buying.
Educational email should help answer questions that company’s subscribers may have. Here you can add links to your blogs or offer, tell about item and implementation of it, give life-hacks and to give new look to something. Be creative!
Email marketing is about building a long term relationship with your subscribers. Don’t be annoying and respect your reader.
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