Social Media is quite young computer-based technology but really rapidly developing.
The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users.
It's 2018. Nowadays, people have so many social networking sites, tools, apps etc..
Each of them has specific audience, functions, aims and presents detailed analytics.
On that day most popular social networking sites are:
- YouTube
- Ask.fm
- Google +
- VK
Company should pay attention on this and choose the right one for itself. Actually, it could be more than one social media site. It depend on when your customers are located. VK is popular in Russia but the majority of Facebook users live in U.S..
Social Networking sites also trying to get place on the sun. It is plus for both sides. Facebook, for example, offer Audience Insight. It says:
"The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more".
YouTube offers YouTube Analytics and says:
"YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not. Find out who’s watching, what they like to watch, and which videos could make you the most money."
With Twitter Analytics, company explores how closely its content aligns with audience profile. “Audience” analytics can help to take a closer look at your followers’:
- Demographics
- Interests
- Mobile footprint
- Buying habits
And Obsidian Solutions has question for you now. How many social networking sites do you use?
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