Facebook Ad Types

Facebook gives various types of advertising which are listed below:

Clicks to Website
Clicks to Website ads enable you to connect to special pages on your website in the news feed for both desktop & mobile users as well as the right sidebar.

Website Conversions
Website Conversions ads enable you to direct visitors to particular pages to turn those guests into sales, leads, or subscribers traffic.

Page Post Engagement
Page Post Engagement ads enable you to improve the number of Likes, shares, and comments on your Facebook page posts.

Page Likes
Page Likes ads enable you to target the audiences that'll be most likely to turn into business & boost them to become fans of your page.

App Installs
App Installs ads enable you to expand the number of people using your mobile app with ad position in the news feed of mobile users.

App Engagement
App Engagement ads enable you to encourage people to use your app more often with ad placement in the news feed of mobile users.

Event Responses
Event Responses ads allow you to get extra exposure for your future event along with responses from the people you've requested. You can set Event Responses advertisements in the right sidebar for desktop users.

Video Views
Video Views advertisements enable you to make just that - views to your videos. These advertisements are optimized by Facebook to be displayed to people most possible to view videos on Facebook over devices.

Offer Claims
Offer Claims advertisements enable you to drive people to your store using a particular offer. You can place Offer Claims advertisements in the news feed for both desktop and mobile users also on the right sidebar.

Premium Ads
Premium advertisement placement for those who require to ensure their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get the position of a large advertisement on the logout page.

What is Google AdWords?

Google Adwords is a pay-per-click (PPC) advertisement website. Unlike other PPC platforms like Facebook, AdWords allows advertisers basic ways to reach people through the Google Search Network and through the Google Display Network.

While these methods are functionally very different, they both use a PPC bidding method, where advertisers bid to hold their advertisements displayed to the appropriate public.

The Google Search Network enables to show advertisements to users who are actively seeking for the keywords that are selected. For landscaping business, it bid's to have ad show up every time a user types in “Landscaper in Tallahassee.”


These “text ads” are a unique chance to attract users who are at the research and purchasing stages of digital sales funnel. Text ads are tagged with a little “Ad” tag next to the site URL.

Google Display Network ads run differently. Rather than showing advertisements to users who are actively searching for a product or service online, “display ads” or “banner advertisements” are found on sites you think your target audience will be on.

Since they aren’t actively seeking what you have to sell, people are normally less likely to click on banner advertisements. Sometimes people don’t understand what they need until they see it, so display advertisements can help to get in front of possible customers who might never find a company on their own.

Display ads also serve well for re-engagement campaigns, where to show ads to people who have already visited the website in the purposes of getting them to come back again.

Is Google AdWords better than other advertisement platforms?
There are a lot of PPC platforms to pick from. There are Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins and so on.

There are also other search engine platforms other than Google ads, for example, Bing Ads and Yahoo Search Ads, however, despite all the competition, Google AdWords is still one of the best ways to reach your target audience.

Ranking up in Google

There are a lot of ways to get your website to the first page of the search results, but you can't focus on only one of them, because it can hurt your ranking. Even if the one aspect is perfectly done all the others should be too or else it will make the titanic situation. One edge of the website will be too heavy and it will just sink. Try to do as many of Search Engine Optimization as possible, starting from content, to backlinks to user experience. This triangle makes your website to stand out if it is correctly done.

What about backlinks?
Backlinks are simply links put out to the other websites making traffic to yours. By doing this tactic you should be careful because it can rank-up or damage your site. If you put your backlinks to offtopic websites or write spammy comments with your link, then google algorithm will consider your website as unappropriate and will de-rank it in search results.

Good quality backlinks are put on the same topic sites with organic comments and do not look like spam. The higher Mozorank of the website you put your link in, the better the backlink quality.

The use of Balanced Scorecard

Balanced Scorecard is a strategy implementation tool, a semi-standard structured report that managers can use to track employees' actions under their control and to monitor the consequences of these activities.

Use of Balanced Scorecard

A Balanced Scorecard is an example of a closed-loop controller or cybernetic control used for strategy implementation management. Closed-loop or cybernetic control is the place where the actual performance is measured, the measured value is compared to the reference value and, based on the difference between the two corrective interventions, is performed as needed.

This control requires three things that are effective:

• the choice of data to determine
• set the data reference value,
• ability to take corrective action.

In the context of strategic management, all three of these inherent closed-loop control elements must derive from the organization's strategy and should also reflect the ability of the observer to monitor performance and then intervene - and both may be limited. Originally, the Balanced Scorecard was offered as a general-purpose management system. Subsequently, it was especially promoted as a strategic management approach. The Balanced Scorecard has recently become an integral part of a structured approach to corporate strategic management.

Two ideas that underpin the design of today's balanced scorecards relate to the fact that it is easier to choose which data to observe and to ensure that the data selection matches the ability of the observer to interfere.

Types of SM posts II

Have you read first blog about types of posts? We have another one blog that can give you more ideas and inspiration.

Funny meme

On social media, memes usually take the form of a GIF or static picture playing on a familiar theme, meaning, or phenomenon, often with text layered on top of or over the image.

Short video tip

It longs from 15 to 60 seconds. You don’ t need to use high tech and use what is right in front of you and it is your camera phone.

Styled image

Professional brands use professional content. Use photo stock and add your value.

Saving tip

Post most important information and save time of your customers. Give the advices how to save something.

Trending news event

Tell your opinion about trend but don’t offend someone. Use keywords of trend to make your company more visible.

Fill in the blank

Offer to fill survey to find out opinion, collect suggestions or to supplement database of the customer. You also can present discount for this task.

Would you rather?

Find out the opinion of your customers and let them think about specific question, discuss or vote in comments.

New blog post

Not all customers could be subscribed for your blog, they also could lost your blog in many of others. Remind them about new blog after a while period of time.

What types of posts have you been publishing for the last 3 days?

Why should you be strategic?

The strategy is almost everywhere you go. Without a strategy, almost anything will fail. The strategy is a way to success. Before a business starts, there is a strategy that will lead to a successful business. The strategy is very important since the resources available to achieve these goals are usually limited.



What is the strategy?
The strategy is a high-level plan to achieve one or more goals in uncertainty.

The strategy usually involves setting goals, setting targets for goals and attracting funds for activities. The strategy describes how the goals will be achieved through resources. The strategy can either be designed or can appear as an action model, as the organization adapts to its environment or is in competition. This includes activities such as strategic planning and strategic thinking.

Types of strategies
-Strategy as a plan-oriented action to achieve the set goals;
-A strategy as a model is a consistent pattern of past behaviour, and the strategy is implemented over time rather than planned or intended.
-Strategy as a position - the placement of brands, products or companies on the market based on the conceptual framework of consumers or other stakeholders;
-Strategy as a fiction - a special manoeuvre designed to outwit a competitor;
-The strategy as a perspective - an implementation strategy based on "business theory", or an organization's thinking or organization's ideological vision.

Why should you be strategic?
- Specify the direction and priorities
- Manage alignment
- Simplify decision making
- Let everyone be on one page
- Create a vision and direction for the whole organization
- To do things faster

Get to know customers through marketing

Company should get to know customers and predict their wishes or demand. How to do it? One method of marketing can help you with it.

Behavioral marketing is the method by which companies target audiences. This kind of marketing is based on their interests, cookies, search history, behavior, intentions, location, and other metrics using web analytics.

Marketing made huge progress in automation and machine learning technologies helps to make databases to forecast consumer behavior even in advance. The most important method in behavioral marketing is thinly segmentation of audiences.

Targeting is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. If your product is for strongly defined group of audience then is highly recommended to set up segmentation. Organizations can tell which continent, country, region, and sometimes even which building a user is located. It can help with, for example, selling the right type of clothing for the regional climate.

Interests of users can give you a lot of information. For example, search for a product or type of products, visiting a particular page on a website.

The traffic source which customers have used to arrive at our store is the other one data source to find out more.

Behavioral targeting can be enriched with data pulled from registered users’ profiles. If users are unregistered then targeting can be done by using cookie information saved on the customer’s browser.

Are you interested in talent of prediction?

Think Strategic

It is not a surprise that if you think strategic, the goal will be reached faster. If you take the time and if you plan and research everything, it will be only good for your goal.

Strategic thinking involves identifying and developing an organization's strategic forecasting capability, exploring all possible organizational types of the future and challenging traditional thinking to facilitate decision-making today. Recent strategic points of view are increasingly indicative of the fact that the critical strategic issue is not the traditional "What?", But "Why?" Or how?".


You can say that Strategic thinking is a spiritual process that is simultaneously abstract and rational, which must be able to synthesize both psychological and material data. The strategy must have a great ability to analyze and synthesize; An analysis is needed to collect the data with which he is diagnosed to synthesize the diagnosis from these data and in fact, it is the choice between alternate directions of action.


Types of thinkings

• System perspective means that it is possible to understand the consequences of strategic actions.
• Time thinking means that at the same time, you can keep the past, presence and future in order to make better decision-making and faster implementation.
• The hypothesis is guided by ensuring that creative and critical thinking is included in the strategy. This competence clearly includes the scientific method in strategic thinking.
• Reasonable opportunism, which means reacting to good opportunities.

Types of posts you can use

Marketing is definitely developing and posts aren't simple text only. Posts can be multi formal with different aims, structure etc. You can take a look on types of posts and get an inspiration.

Before and after. It could be comparison of your product and effect from it, logo, your office, information about rebranding and other possible remaking.

Behind the scenes. Allow followers to look deeper to your company. For example, factory could make post “How it made”. 

Announcement. This type of post makes some kind of intrigue. It could be about new product or service, event, video. The post motivates to check your page, think about your company.

Facts. Facts about company or industry give interesting information. It’s better to present facts as infographics, because nowadays visual information is more likable. The facts should not be serious only. Additional option is to publish fun fact.

Favorite resources. Share suggestions, because it could be useful for readers. It also makes your content valuable.

Thank you! It’s so gentle to say that words to followers, customers. You can say “Thank you”   for a certain number of followers.

This or that.  Give opportunity to feel helpful and present a power to decide.

Favorite. Share your ideas about product or service, give your experience or share opinion of customers.

Free.  Craving for money doesn’t look good. Be generous and sometimes offer free information or product. Possible gift could be printables, books, invitation to event, one of product or service.

Combine types of posts on your social media pages and make messages attractive. Readers will appreciate it.

Transcreation is a way to be adapted

Not all international companies heard about term “transcreation” and automatically choose translation instead making information relevant for that audience.

Translation is the process of translating from one language into another. Transcreation is a mixture from translation and creation. It means ‘translating’ and ‘recreating’ the original text in a new language by changing it’s meaning culturally appropriate for a target market whilst making sure it is still appropriate in the context for which it is intended.

In process of transcription take into consideration marketing researches and tricks.

First of all, you should define what do you want to say and what effect or goal to achieve.

Next step could be the answering to the questions:

• What audience would you like to attract?
• For what category of audience do you want to use translation only? For example, Europeans, businessmen from America.
• Do your text (expressions, idioms, words) don’t break cultural norms?
• What is your budget? Maybe it would be enough to translate separate web pages.
• What are the main criteria for transcreator?

Transcreation can be of use when translating the following:

• Idioms
• Taglines
• General Branding Materials
• Humor
• Specific Phrases
• Wordplay
• Words that may have unacceptable meaning in other language.

Transcreation isn't only about text, because it’s possible to adapt tagline, logo, product information, or website graphics.

Not always transcreation is strongly necessary, but if you care of your business and of product to international audience it would be more to think in your website.

Types of emails

Can you agree that email marketing is low-cost marketing? However it doesn't means that it works worst. Take a look on types of emails and find some suggestions.

Newsletter email should be sent on a regular basis — such as daily, weekly, monthly. We recommend to give audience a opportunity to choose how often do they want to receive newsletter emails. Newsletters are great not only for marketing to prospects, but also for nurturing your existing customers with company news and events, product announcements and feedback requests.

Don’t make reader get tired of scrolling long email but give links to more information about seperate news.

Catalog email

IKEA use this kind of emails. Emails brings you potential show more products in one catalog. It’s better to select more important goods for that moment. Do you agree that selling beach accessories in wintertime isn’t smart strategy?

Video email

People like short videos or true testimonials. Add short description next to video with argument why person should watch it.

Offer email informs about deals. That could be discounts for subscribers only and can make subscribers feel special.

Survey email helps to find out opinion and improve offers. Start with arguments why receivers of email should take part in research and waste time.

Reminders

This kind of email is additional and comes after main email. This is a way to show that you didn’t forget about your customer. You can remind about event, offer that will end soon, about willingness to finish steps of buying.

Educational email should help answer questions that company’s subscribers may have. Here you can add links to your blogs or offer, tell about item and implementation of it, give life-hacks and to give new look to something. Be creative!

Email marketing is about building a long term relationship with your subscribers. Don’t be annoying and respect your reader.

Customer satisfaction for your business

Customer satisfaction is very important for any business. Great feedback is never enough if you want your business to grow.




What does Customer satisfaction mean in marketing?

Customer satisfaction is like a measure of how the company's products or services meet or exceed customer expectations.
The number of clients or the percentage of a total number of clients whose experience with the company, its products or its services exceeds certain satisfaction goals.
Customer satisfaction is a key indicator of consumer purchasing intentions and loyalty. Customer Satisfaction Data is one of the most commonly measured market perceptions.

The purpose

Within the organization, collecting, analyzing and disseminating this data sends a message about the importance of helping customers and ensuring that they have good experience with the company's goods and services.
Although sales or market share may indicate how well the company is currently operating, satisfaction is likely to be the best indicator of how likely the company's customers will make purchases in the future. Many studies are customer-focused and preservation-oriented." Studies have shown that satisfaction effects are most likely to be realized in extreme circumstances.


On a five-point scale, people who rate their level of satisfaction at the fifth level could become a returning customer and could even evangelize the company.

Thank You! Confirmation Emails

Nowaday inbox of users starts to look like Spam with all this acceptance policies, cookies and private politics. Email marketers should be more and more creative to get attention of audience and motivate to use service or buy product of company.

When users fill out the form on website, it is logical that  they should receive confirmation email or in other words kickback email.

Kickback or also Thank You emails are automatic email responses to the users. Could it be part of email marketing?

Some marketers think that kickback email should be very brief and only include the important information with no effort of design.

Others don’t lose chance to additionally offer service or product of the company or just introduce company though unforced invitation to website, video about company or social media networks.

What is the most suitable character of confirmations email for your company?

If your website is new or never ever use such type of email, there is 4 types of confirmation emails:

Order confirmation email that confirms that the order is accepted and is being processed.

Booking confirmation email confirms that customers book something online, for example, tickets, hotel room.

Registration confirmation is an email sent to users after they complete a registration process on a company’s website.

Subscription confirmation email reach user after he/she go through the newsletter subscription process. Text of this email always contains final step with confirmation link or CTA (Call-to-Action button).

Prepare pleasant response to your users and make it part of email marketing. This dialog will give you benefits.

Business management

Management is the management of the organization, whether it is a business, non-profit organization or government body. Management involves coordinating the organization's strategy definition and its employee's efforts to achieve their goals using available resources such as financial, natural, technological and human resources. The term "management" may also apply to people who manage the organization.


Types of managers:
Senior managers, such as members of the board of directors and a chief executive officer or president of the organization. They determine the organization's strategic objectives and decide on the functioning of the joint organization. Senior executives are usually executive professionals and provide management to middle management who directly or indirectly report them.
Middle managers, examples of which include branch managers, regional executives, department heads and department heads, provide leadership for front-line executives. Middle managers communicate leading strategic management goals for front-line drivers.
Lower managers, such as supervisors and front-line team leaders, oversee the work of regular employees (or volunteering in some voluntary organizations) and provide leadership in their work.

Managers responsibilities include:

• Forecasting;
• Planning;
• Organizing;
• Commanding;
• Coordinating;
• controlling;
• etc.

In profitable organizations, the main management is the satisfaction of several stakeholders. It usually involves making a profit, creating value at reasonable prices and providing employees with great job opportunities. In non-profit management, add to the importance of maintaining donor faith. In most management and management models, shareholders vote on the board, and the board recruits senior management. Some organizations have experimented with other methods for selecting or reviewing managers, but this is rarely the case.

What does business administrator do?

Business administration is the same as business management. This includes all aspects of business and related areas, including accounting, finance and marketing. The administration is very important for any businesses because without it the business cannot run and make any money.
What does business administration include?
Business conduct or management and decision making
the effective organization of people and other resources;
to direct actions towards common goals and objectives;
refers to a wider management function, including related financial, personnel and management information system services.

Why a is business administrator needed?
Business administrator essentially acts as the manager of the company and its other managers. Such a person monitors managerial positions to ensure that they follow the company's policies and work most effectively on achieving the company's goals.
Business administrators can work with human resources, manufacturing, finance, accounting, and marketing managers to ensure they work properly and operate in accordance with the company's goals and objectives. In addition, they can interact with people outside the company, such as business partners and vendors.

What are the benefits with Relationship marketing?

Relationship marketing is a customer relationship management aspect that focuses on customer loyalty and long-term customer engagement rather than short-term goals such as customer acquisition and individual sales. Relationship marketing aims to create strong, even emotional customer connectivity with the brand, which can lead to continuous business, freedom of expression, and customer information that can lead to potential customers.

Strategies for customer relationship marketing are:

• Show customers who you value with each interaction - consider spontaneous recognition and unexpected enthusiasm
• Listen and respond to customers. Use social media monitoring tools to respond to comments and complaints as well as customer concerns
• Provide free information to your customers. Identify the topics and interests that customers have, and then create content to remove them and provide free access to customers, such as informational videos about recently purchased products.
• Expanded loyalty rewards. Any company can offer benefits and rewards, but you must expand beyond the typical rewards program and be offered to people who like them or recognize them in unexpected ways.
• Frequently contacted - Relationships are nothing without communication, so make sure you often communicate with your customers through social media, emails, messages, etc.

Customer Relationship Marketing Benefits

• Consistent customer experience;
• Collecting customer feedback;
• Raising customer profitability;
• Creating customer attorneys;

Social Media in Numbers

Every social networking sites have liminatition and recommendations about size of image, covers and videos. Numbers differs. Smart marketers should orient in this numbers and know dimensions and other details defined by each social media platform.

Facebook

Image for cover Photo should be 820x310px ut minimum size is 399 x 150 px and the smaller photo will be stretched.  Recommended upload size of shared image should be 1200 x 630 pixels.

Cover photo you upload must be at least 399px wide and 150px tall.

Timeline image is automatically scaled down to 40px by 40px but the thumbnails for shared links display at 450px by 235px.

Twitter

Header photo 1500x500 with maximum file size 10MB with file format JPG, GIF or PNG. Max to appear expanded 1024 x 512 pixels but minimum 440 x 220 pixels. Maximum file size for photo is 5 MB and 3 MB for animated GIF.  

Google +

It recommended to choose cover photo that has 1080 x 608 pixels when shared images should be with minimum width of 497 pixels and maximum upload 2048 x 2048 px. Google + also allow to use video for social media marketing.

Instagram supports vertical and horizontal images between 566px and 1350px in height. The maximum size for all image formats is 1080px. Instagram has 3 image orientation: square, horizontal, vertical.

Take into consideration mentioned information before you prepare media materials with different sizes for all social networks and save to your cloud, gallery, if you use the same images and videos for different channels.

We recommend to save images, videos in your cloud or computer’s Gallery with at once with one more key word that represent social media network. It will help you to choose the right image (size, dimension) faster for specific social media platform. For example, company_business-people-fc.jpg

What is Advertising?

You have probably heard of the word "Advertising". In this article, we will dig deeper into this!

What is Advertising?
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. It is also known as "advertisement" or "ad" or "advert".


Where can you see Advertising?
You can see it almost anywhere in the various mass media - including newspapers, magazines, television, radio, outdoor advertising or direct mail, search results, blogs, social media, websites and text messages.

Why should you start your company?
Ads are one of the ways how to boost the visibility of your company, if you do it right, it can be eye caching thing and anyone can recognize your brand and start trusting it. With ads, you are boosting customer base list!

Some interesting facts:

• Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion.
• Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio.
• Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.
• In Latin, advertere means "to turn towards".

A bit of history:
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

Marketing value

The marketing value, also known as customer value, is the difference between a potential client's assessment of the benefits and cost of one product compared to others. Value can also be expressed as the direct relationship between the benefits received and the costs incurred. 

Types of marketing values:

Monetary value: The price paid in this case depends on the offered securities. This value requires a compromise between other values ​​and monetary costs.

Psychological Value: The extent to which a product allows consumers to express themselves or feel better.

Social Value: The extent to which a product owner or service provider allows the consumer to communicate with others.

Functional value: this type of value is an offer, a solution offered by the customer.

And more...

By giving value to the marketing and your potential clients, it might increase sales and better your service and rank. Marketing is one of the most necessary things in business, don't forget to give the value to it.

In order for a company to deliver value to its customers, they must take into account what is called the "common market offer". This includes the reputation of the organization, the representation of employees, the benefits of products and technological qualities compared to competitors' market offerings and prices. Thus, the value can be defined as the relationship between the company's offerings on the market and its competitors.

The underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, affiliation, love and self-expression. Both culture and individual personality shape human needs, which is known as the will. When they want to support purchasing power, they become requirements.