Friday, November 16, 2018

What are the benefits with Relationship marketing?

Relationship marketing is a customer relationship management aspect that focuses on customer loyalty and long-term customer engagement rather than short-term goals such as customer acquisition and individual sales. Relationship marketing aims to create strong, even emotional customer connectivity with the brand, which can lead to continuous business, freedom of expression, and customer information that can lead to potential customers.

Strategies for customer relationship marketing are:
  • Show customers who you value with each interaction - consider spontaneous recognition and unexpected enthusiasm
  • Listen and respond to customers. Use social media monitoring tools to respond to comments and complaints as well as customer concerns
  • Provide free information to your customers. Identify the topics and interests that customers have, and then create content to remove them and provide free access to customers, such as informational videos about recently purchased products.
  • Expanded loyalty rewards. Any company can offer benefits and rewards, but you must expand beyond the typical rewards program and be offered to people who like them or recognize them in unexpected ways.
  • Frequently contacted - Relationships are nothing without communication, so make sure you often communicate with your customers through social media, emails, messages, etc.
Customer Relationship Marketing Benefits
  • Consistent customer experience;
  • Collecting customer feedback;
  • Raising customer profitability;
  • Creating customer attorneys;

Tuesday, October 16, 2018

Social Media in Numbers

Every social networking sites have liminatition and recommendations about size of image, covers and videos. Numbers differs. Smart marketers should orient in this numbers and know dimensions and other details defined by each social media platform.
Image for cover Photo should be 820x310px ut minimum size is 399 x 150 px and the smaller photo will be stretched.  Recommended upload size of shared image should be 1200 x 630 pixels.
Cover photo you upload must be at least 399px wide and 150px tall.
Timeline image is automatically scaled down to 40px by 40px but the thumbnails for shared links display at 450px by 235px.

Header photo 1500x500 with maximum file size 10MB with file format JPG, GIF or PNG. Max to appear expanded 1024 x 512 pixels but minimum 440 x 220 pixels. Maximum file size for photo is 5 MB and 3 MB for animated GIF.  

Google +
It recommended to choose cover photo that has 1080 x 608 pixels when shared images should be with minimum width of 497 pixels and maximum upload 2048 x 2048 px. Google + also allow to use video for social media marketing.

Instagram supports vertical and horizontal images between 566px and 1350px in height. The maximum size for all image formats is 1080px. Instagram has 3 image orientation: square, horizontal, vertical.

Take into consideration mentioned information before you prepare media materials with different sizes for all social networks and save to your cloud, gallery, if you use the same images and videos for different channels.
We recommend to save images, videos in your cloud or computer’s Gallery with at once with one more key word that represent social media network. It will help you to choose the right image (size, dimension) faster for specific social media platform. For example, company_business-people-fc.jpg

Friday, September 28, 2018

What is Advertising?

You have probably heard of the word "Advertising". In this article, we will dig deeper into this!

What is Advertising?
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. It is also known as "advertisement" or "ad" or "advert".

Where can you see Advertising?
You can see it almost anywhere in the various mass media - including newspapers, magazines, television, radio, outdoor advertising or direct mail, search results, blogs, social media, websites and text messages.

Why should you start your company?
Ads are one of the ways how to boost the visibility of your company, if you do it right, it can be eye caching thing and anyone can recognize your brand and start trusting it. With ads, you are boosting customer base list!

Some interesting facts:
  • Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion.
  • Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio.
  • Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.
  • In Latin, advertere means "to turn towards".

A bit of history:
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

Friday, September 21, 2018

Marketing value

The marketing value, also known as customer value, is the difference between a potential client's assessment of the benefits and cost of one product compared to others. Value can also be expressed as the direct relationship between the benefits received and the costs incurred. 
Types of marketing values:

Monetary value: The price paid in this case depends on the offered securities. This value requires a compromise between other values ​​and monetary costs.
Psychological Value: The extent to which a product allows consumers to express themselves or feel better.
Social Value: The extent to which a product owner or service provider allows the consumer to communicate with others.
Functional value: this type of value is an offer, a solution offered by the customer.
And more...

By giving value to the marketing and your potential clients, it might increase sales and better your service and rank. Marketing is one of the most necessary things in business, don't forget to give the value to it.

In order for a company to deliver value to its customers, they must take into account what is called the "common market offer". This includes the reputation of the organization, the representation of employees, the benefits of products and technological qualities compared to competitors' market offerings and prices. Thus, the value can be defined as the relationship between the company's offerings on the market and its competitors.

The underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, affiliation, love and self-expression. Both culture and individual personality shape human needs, which is known as the will. When they want to support purchasing power, they become requirements.

Monday, July 23, 2018

What are the types of marketing?

Any of businesses needs to have at least one marketing idea and use it to acquire customers and maintain a relationship with them. We will go through some of the most popular marketing types.

Search Engine Optimization
Search Engine Optimization is also known as SEO, and it important for websites to improve the rankings or visibility of a web page in search engines search results. SEO programs work to move targeted search results higher in rankings when results are presented to users of search engines such as Google, Bing, Yahoo!, and others. The higher the ranking when results are displayed, the more likely consumers are to click on the link and go to the targeted website.

Social Media Marketing
Social Media Marketing is important for business visibility and recognition. It is marketing using social media outlets such as Facebook, Twitter Google+ or other similar sites.

E-Mail Marketing
E-mail marketing is based on the distribution of a message via e-mail. E-Mail marketing can consist of a text message, a combination of words and images such as in a display ad, or provide access to a video on a website or public video site such as YouTube. E-mail marketing also has the ability to offer a link to a specific website to drive traffic and revenue to that site.

Video Marketing

Video Marketing is marketing through the use of videos, such as found on YouTube or similar sites. Video marketing marries the strengths of sound and moving the sight to present a powerful message.

Which of the marketings do your business use?

Thursday, June 28, 2018

What does copyright sign mean?

Almost all of the websites use copyright symbol(©) in the footer section. But hat does that symbol means? We will go through the meaning of it in this article!

What does © mean?
© stands for copyright. It is copyright symbol or also known as copyright sign. The symbol is used in copyright notices for works other than sound recordings.

Use of the notice informs the public that a work is protected by copyright, identifies the copyright owner, and shows the year of first publication. Furthermore, in the event that a work is infringed, if the work carries a proper notice, the court will not give any weight to a defendant’s use of an innocent infringement defence—that is, to a claim that the defendant did not realize that the work was protected. An innocent infringement defence can result in a reduction in damages that the copyright owner would otherwise receive.

The notice for visually perceptible copies should generally contain these elements together, or in close proximity to each other:
  • The symbol © (letter C in a circle); the word “Copyright”; or the abbreviation “Copr.”
  • The year of first publication.
  • The name of the copyright owner.
  • © 2015 Microsoft
  • © 2012 Google Inc. All rights reserved.
  • © 1997-2015 Netflix, Inc.
  • © 2015 The New York Times Company
  • © 2015 NFL Enterprises LLC.

Sunday, May 27, 2018

What is white hat hacker?

There are many types of hackers and one of them is white hat hackers, also known as ethical hackers. Today we will discuss what is an ethical hacker.

What is a hacker?
Hacker is a person who uses computer and networking or other skills to overcome technical problems. By hearing term "hacker" the very first thought might be - the person who uses his or her abilities to gain unauthorized access to systems or networks in order to commit crimes, but as mentioned before - there are many types of hackers like an ethical hacker, black hat hacker and grey hat hacker. A hacker may, for example, steal information to hurt people via identity theft, damage or bring down systems and, often, hold those systems hostage to collect a ransom.

What is an ethical hacker?

Ethical hackers, strive to operate in the public's best interest, rather than to create turmoil. Many white hat hackers work doing penetration testing, hired to attempt to break into the company's networks to find and report on security vulnerabilities. The security firms then help their customers mitigate security issues before criminal hackers can exploit them.

Businesses need ethical hackers now more than ever because almost every company invest time, money and resources in securing their systems and platforms to prevent data breaches, illegal intrusions and DDOS attacks. The global cyber spending will most probably cross $1 trillion by 2021. Data breaches happening almost daily, that's why businesses look to ethical hacking professionals who can prevent devastating security intrusions.