What is Advertising?

You have probably heard of the word "Advertising". In this article, we will dig deeper into this!

What is Advertising?
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. It is also known as "advertisement" or "ad" or "advert".


Where can you see Advertising?
You can see it almost anywhere in the various mass media - including newspapers, magazines, television, radio, outdoor advertising or direct mail, search results, blogs, social media, websites and text messages.

Why should you start your company?
Ads are one of the ways how to boost the visibility of your company, if you do it right, it can be eye caching thing and anyone can recognize your brand and start trusting it. With ads, you are boosting customer base list!

Some interesting facts:

• Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion.
• Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio.
• Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.
• In Latin, advertere means "to turn towards".

A bit of history:
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

Marketing value

The marketing value, also known as customer value, is the difference between a potential client's assessment of the benefits and cost of one product compared to others. Value can also be expressed as the direct relationship between the benefits received and the costs incurred. 

Types of marketing values:

Monetary value: The price paid in this case depends on the offered securities. This value requires a compromise between other values ​​and monetary costs.

Psychological Value: The extent to which a product allows consumers to express themselves or feel better.

Social Value: The extent to which a product owner or service provider allows the consumer to communicate with others.

Functional value: this type of value is an offer, a solution offered by the customer.

And more...

By giving value to the marketing and your potential clients, it might increase sales and better your service and rank. Marketing is one of the most necessary things in business, don't forget to give the value to it.

In order for a company to deliver value to its customers, they must take into account what is called the "common market offer". This includes the reputation of the organization, the representation of employees, the benefits of products and technological qualities compared to competitors' market offerings and prices. Thus, the value can be defined as the relationship between the company's offerings on the market and its competitors.

The underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, affiliation, love and self-expression. Both culture and individual personality shape human needs, which is known as the will. When they want to support purchasing power, they become requirements.