Marketing is definitely developing and posts aren't simple text only. Posts can be multi formal with different aims, structure etc. You can take a look on types of posts and get an inspiration.
Before and after. It could be comparison of your product and effect from it, logo, your office, information about rebranding and other possible remaking.
Behind the scenes. Allow followers to look deeper to your company. For example, factory could make post “How it made”.
Announcement. This type of post makes some kind of intrigue. It could be about new product or service, event, video. The post motivates to check your page, think about your company.
Facts. Facts about company or industry give interesting information. It’s better to present facts as infographics, because nowadays visual information is more likable. The facts should not be serious only. Additional option is to publish fun fact.
Favorite resources. Share suggestions, because it could be useful for readers. It also makes your content valuable.
Thank you! It’s so gentle to say that words to followers, customers. You can say “Thank you” for a certain number of followers.
This or that. Give opportunity to feel helpful and present a power to decide.
Favorite. Share your ideas about product or service, give your experience or share opinion of customers.
Free. Craving for money doesn’t look good. Be generous and sometimes offer free information or product. Possible gift could be printables, books, invitation to event, one of product or service.
Combine types of posts on your social media pages and make messages attractive. Readers will appreciate it.
