Company should get to know customers and predict their wishes or demand. How to do it? One method of marketing can help you with it.
Behavioral marketing is the method by which companies target audiences. This kind of marketing is based on their interests, cookies, search history, behavior, intentions, location, and other metrics using web analytics.
Marketing made huge progress in automation and machine learning technologies helps to make databases to forecast consumer behavior even in advance. The most important method in behavioral marketing is thinly segmentation of audiences.
Targeting is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. If your product is for strongly defined group of audience then is highly recommended to set up segmentation. Organizations can tell which continent, country, region, and sometimes even which building a user is located. It can help with, for example, selling the right type of clothing for the regional climate.
Interests of users can give you a lot of information. For example, search for a product or type of products, visiting a particular page on a website.
The traffic source which customers have used to arrive at our store is the other one data source to find out more.
Behavioral targeting can be enriched with data pulled from registered users’ profiles. If users are unregistered then targeting can be done by using cookie information saved on the customer’s browser.
Are you interested in talent of prediction?
