Why should you be strategic?

The strategy is almost everywhere you go. Without a strategy, almost anything will fail. The strategy is a way to success. Before a business starts, there is a strategy that will lead to a successful business. The strategy is very important since the resources available to achieve these goals are usually limited.



What is the strategy?
The strategy is a high-level plan to achieve one or more goals in uncertainty.

The strategy usually involves setting goals, setting targets for goals and attracting funds for activities. The strategy describes how the goals will be achieved through resources. The strategy can either be designed or can appear as an action model, as the organization adapts to its environment or is in competition. This includes activities such as strategic planning and strategic thinking.

Types of strategies
-Strategy as a plan-oriented action to achieve the set goals;
-A strategy as a model is a consistent pattern of past behaviour, and the strategy is implemented over time rather than planned or intended.
-Strategy as a position - the placement of brands, products or companies on the market based on the conceptual framework of consumers or other stakeholders;
-Strategy as a fiction - a special manoeuvre designed to outwit a competitor;
-The strategy as a perspective - an implementation strategy based on "business theory", or an organization's thinking or organization's ideological vision.

Why should you be strategic?
- Specify the direction and priorities
- Manage alignment
- Simplify decision making
- Let everyone be on one page
- Create a vision and direction for the whole organization
- To do things faster

Get to know customers through marketing

Company should get to know customers and predict their wishes or demand. How to do it? One method of marketing can help you with it.

Behavioral marketing is the method by which companies target audiences. This kind of marketing is based on their interests, cookies, search history, behavior, intentions, location, and other metrics using web analytics.

Marketing made huge progress in automation and machine learning technologies helps to make databases to forecast consumer behavior even in advance. The most important method in behavioral marketing is thinly segmentation of audiences.

Targeting is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. If your product is for strongly defined group of audience then is highly recommended to set up segmentation. Organizations can tell which continent, country, region, and sometimes even which building a user is located. It can help with, for example, selling the right type of clothing for the regional climate.

Interests of users can give you a lot of information. For example, search for a product or type of products, visiting a particular page on a website.

The traffic source which customers have used to arrive at our store is the other one data source to find out more.

Behavioral targeting can be enriched with data pulled from registered users’ profiles. If users are unregistered then targeting can be done by using cookie information saved on the customer’s browser.

Are you interested in talent of prediction?

Think Strategic

It is not a surprise that if you think strategic, the goal will be reached faster. If you take the time and if you plan and research everything, it will be only good for your goal.

Strategic thinking involves identifying and developing an organization's strategic forecasting capability, exploring all possible organizational types of the future and challenging traditional thinking to facilitate decision-making today. Recent strategic points of view are increasingly indicative of the fact that the critical strategic issue is not the traditional "What?", But "Why?" Or how?".


You can say that Strategic thinking is a spiritual process that is simultaneously abstract and rational, which must be able to synthesize both psychological and material data. The strategy must have a great ability to analyze and synthesize; An analysis is needed to collect the data with which he is diagnosed to synthesize the diagnosis from these data and in fact, it is the choice between alternate directions of action.


Types of thinkings

• System perspective means that it is possible to understand the consequences of strategic actions.
• Time thinking means that at the same time, you can keep the past, presence and future in order to make better decision-making and faster implementation.
• The hypothesis is guided by ensuring that creative and critical thinking is included in the strategy. This competence clearly includes the scientific method in strategic thinking.
• Reasonable opportunism, which means reacting to good opportunities.

Types of posts you can use

Marketing is definitely developing and posts aren't simple text only. Posts can be multi formal with different aims, structure etc. You can take a look on types of posts and get an inspiration.

Before and after. It could be comparison of your product and effect from it, logo, your office, information about rebranding and other possible remaking.

Behind the scenes. Allow followers to look deeper to your company. For example, factory could make post “How it made”. 

Announcement. This type of post makes some kind of intrigue. It could be about new product or service, event, video. The post motivates to check your page, think about your company.

Facts. Facts about company or industry give interesting information. It’s better to present facts as infographics, because nowadays visual information is more likable. The facts should not be serious only. Additional option is to publish fun fact.

Favorite resources. Share suggestions, because it could be useful for readers. It also makes your content valuable.

Thank you! It’s so gentle to say that words to followers, customers. You can say “Thank you”   for a certain number of followers.

This or that.  Give opportunity to feel helpful and present a power to decide.

Favorite. Share your ideas about product or service, give your experience or share opinion of customers.

Free.  Craving for money doesn’t look good. Be generous and sometimes offer free information or product. Possible gift could be printables, books, invitation to event, one of product or service.

Combine types of posts on your social media pages and make messages attractive. Readers will appreciate it.

Transcreation is a way to be adapted

Not all international companies heard about term “transcreation” and automatically choose translation instead making information relevant for that audience.

Translation is the process of translating from one language into another. Transcreation is a mixture from translation and creation. It means ‘translating’ and ‘recreating’ the original text in a new language by changing it’s meaning culturally appropriate for a target market whilst making sure it is still appropriate in the context for which it is intended.

In process of transcription take into consideration marketing researches and tricks.

First of all, you should define what do you want to say and what effect or goal to achieve.

Next step could be the answering to the questions:

• What audience would you like to attract?
• For what category of audience do you want to use translation only? For example, Europeans, businessmen from America.
• Do your text (expressions, idioms, words) don’t break cultural norms?
• What is your budget? Maybe it would be enough to translate separate web pages.
• What are the main criteria for transcreator?

Transcreation can be of use when translating the following:

• Idioms
• Taglines
• General Branding Materials
• Humor
• Specific Phrases
• Wordplay
• Words that may have unacceptable meaning in other language.

Transcreation isn't only about text, because it’s possible to adapt tagline, logo, product information, or website graphics.

Not always transcreation is strongly necessary, but if you care of your business and of product to international audience it would be more to think in your website.

Types of emails

Can you agree that email marketing is low-cost marketing? However it doesn't means that it works worst. Take a look on types of emails and find some suggestions.

Newsletter email should be sent on a regular basis — such as daily, weekly, monthly. We recommend to give audience a opportunity to choose how often do they want to receive newsletter emails. Newsletters are great not only for marketing to prospects, but also for nurturing your existing customers with company news and events, product announcements and feedback requests.

Don’t make reader get tired of scrolling long email but give links to more information about seperate news.

Catalog email

IKEA use this kind of emails. Emails brings you potential show more products in one catalog. It’s better to select more important goods for that moment. Do you agree that selling beach accessories in wintertime isn’t smart strategy?

Video email

People like short videos or true testimonials. Add short description next to video with argument why person should watch it.

Offer email informs about deals. That could be discounts for subscribers only and can make subscribers feel special.

Survey email helps to find out opinion and improve offers. Start with arguments why receivers of email should take part in research and waste time.

Reminders

This kind of email is additional and comes after main email. This is a way to show that you didn’t forget about your customer. You can remind about event, offer that will end soon, about willingness to finish steps of buying.

Educational email should help answer questions that company’s subscribers may have. Here you can add links to your blogs or offer, tell about item and implementation of it, give life-hacks and to give new look to something. Be creative!

Email marketing is about building a long term relationship with your subscribers. Don’t be annoying and respect your reader.

Customer satisfaction for your business

Customer satisfaction is very important for any business. Great feedback is never enough if you want your business to grow.




What does Customer satisfaction mean in marketing?

Customer satisfaction is like a measure of how the company's products or services meet or exceed customer expectations.
The number of clients or the percentage of a total number of clients whose experience with the company, its products or its services exceeds certain satisfaction goals.
Customer satisfaction is a key indicator of consumer purchasing intentions and loyalty. Customer Satisfaction Data is one of the most commonly measured market perceptions.

The purpose

Within the organization, collecting, analyzing and disseminating this data sends a message about the importance of helping customers and ensuring that they have good experience with the company's goods and services.
Although sales or market share may indicate how well the company is currently operating, satisfaction is likely to be the best indicator of how likely the company's customers will make purchases in the future. Many studies are customer-focused and preservation-oriented." Studies have shown that satisfaction effects are most likely to be realized in extreme circumstances.


On a five-point scale, people who rate their level of satisfaction at the fifth level could become a returning customer and could even evangelize the company.

Thank You! Confirmation Emails

Nowaday inbox of users starts to look like Spam with all this acceptance policies, cookies and private politics. Email marketers should be more and more creative to get attention of audience and motivate to use service or buy product of company.

When users fill out the form on website, it is logical that  they should receive confirmation email or in other words kickback email.

Kickback or also Thank You emails are automatic email responses to the users. Could it be part of email marketing?

Some marketers think that kickback email should be very brief and only include the important information with no effort of design.

Others don’t lose chance to additionally offer service or product of the company or just introduce company though unforced invitation to website, video about company or social media networks.

What is the most suitable character of confirmations email for your company?

If your website is new or never ever use such type of email, there is 4 types of confirmation emails:

Order confirmation email that confirms that the order is accepted and is being processed.

Booking confirmation email confirms that customers book something online, for example, tickets, hotel room.

Registration confirmation is an email sent to users after they complete a registration process on a company’s website.

Subscription confirmation email reach user after he/she go through the newsletter subscription process. Text of this email always contains final step with confirmation link or CTA (Call-to-Action button).

Prepare pleasant response to your users and make it part of email marketing. This dialog will give you benefits.

Business management

Management is the management of the organization, whether it is a business, non-profit organization or government body. Management involves coordinating the organization's strategy definition and its employee's efforts to achieve their goals using available resources such as financial, natural, technological and human resources. The term "management" may also apply to people who manage the organization.


Types of managers:
Senior managers, such as members of the board of directors and a chief executive officer or president of the organization. They determine the organization's strategic objectives and decide on the functioning of the joint organization. Senior executives are usually executive professionals and provide management to middle management who directly or indirectly report them.
Middle managers, examples of which include branch managers, regional executives, department heads and department heads, provide leadership for front-line executives. Middle managers communicate leading strategic management goals for front-line drivers.
Lower managers, such as supervisors and front-line team leaders, oversee the work of regular employees (or volunteering in some voluntary organizations) and provide leadership in their work.

Managers responsibilities include:

• Forecasting;
• Planning;
• Organizing;
• Commanding;
• Coordinating;
• controlling;
• etc.

In profitable organizations, the main management is the satisfaction of several stakeholders. It usually involves making a profit, creating value at reasonable prices and providing employees with great job opportunities. In non-profit management, add to the importance of maintaining donor faith. In most management and management models, shareholders vote on the board, and the board recruits senior management. Some organizations have experimented with other methods for selecting or reviewing managers, but this is rarely the case.

What does business administrator do?

Business administration is the same as business management. This includes all aspects of business and related areas, including accounting, finance and marketing. The administration is very important for any businesses because without it the business cannot run and make any money.
What does business administration include?
Business conduct or management and decision making
the effective organization of people and other resources;
to direct actions towards common goals and objectives;
refers to a wider management function, including related financial, personnel and management information system services.

Why a is business administrator needed?
Business administrator essentially acts as the manager of the company and its other managers. Such a person monitors managerial positions to ensure that they follow the company's policies and work most effectively on achieving the company's goals.
Business administrators can work with human resources, manufacturing, finance, accounting, and marketing managers to ensure they work properly and operate in accordance with the company's goals and objectives. In addition, they can interact with people outside the company, such as business partners and vendors.