Tuesday, March 26, 2019

Thank You! Confirmation Emails

Nowaday inbox of users starts to look like Spam with all this acceptance policies, cookies and private politics. Email marketers should be more and more creative to get attention of audience and motivate to use service or buy product of company.

When users fill out the form on website, it is logical that  they should receive confirmation email or in other words kickback email.

Kickback or also Thank You emails are automatic email responses to the users. Could it be part of email marketing?

Some marketers think that kickback email should be very brief and only include the important information with no effort of design.

Others don’t lose chance to additionally offer service or product of the company or just introduce company though unforced invitation to website, video about company or social media networks.

What is the most suitable character of confirmations email for your company?

If your website is new or never ever use such type of email, there is 4 types of confirmation emails:
Order confirmation email that confirms that the order is accepted and is being processed.
Booking confirmation email confirms that customers book something online, for example, tickets, hotel room.
Registration confirmation is an email sent to users after they complete a registration process on a company’s website.
Subscription confirmation email reach user after he/she go through the newsletter subscription process. Text of this email always contains final step with confirmation link or CTA (Call-to-Action button).

Prepare pleasant response to your users and make it part of email marketing. This dialog will give you benefits.