Google Adwords is a pay-per-click (PPC) advertisement website. Unlike other PPC platforms like Facebook, AdWords allows advertisers basic ways to reach people through the Google Search Network and through the Google Display Network.
While these methods are functionally very different, they both use a PPC bidding method, where advertisers bid to hold their advertisements displayed to the appropriate public.
The Google Search Network enables to show advertisements to users who are actively seeking for the keywords that are selected. For landscaping business, it bid's to have ad show up every time a user types in “Landscaper in Tallahassee.”
These “text ads” are a unique chance to attract users who are at the research and purchasing stages of digital sales funnel. Text ads are tagged with a little “Ad” tag next to the site URL.
Google Display Network ads run differently. Rather than showing advertisements to users who are actively searching for a product or service online, “display ads” or “banner advertisements” are found on sites you think your target audience will be on.
Since they aren’t actively seeking what you have to sell, people are normally less likely to click on banner advertisements. Sometimes people don’t understand what they need until they see it, so display advertisements can help to get in front of possible customers who might never find a company on their own.
Display ads also serve well for re-engagement campaigns, where to show ads to people who have already visited the website in the purposes of getting them to come back again.
Is Google AdWords better than other advertisement platforms?
There are a lot of PPC platforms to pick from. There are Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins and so on.
There are also other search engine platforms other than Google ads, for example, Bing Ads and Yahoo Search Ads, however, despite all the competition, Google AdWords is still one of the best ways to reach your target audience.
