There are a lot of ways to get your website to the first page of the search results, but you can't focus on only one of them, because it can hurt your ranking. Even if the one aspect is perfectly done all the others should be too or else it will make the titanic situation. One edge of the website will be too heavy and it will just sink. Try to do as many of Search Engine Optimization as possible, starting from content, to backlinks to user experience. This triangle makes your website to stand out if it is correctly done.
What about backlinks?
Backlinks are simply links put out to the other websites making traffic to yours. By doing this tactic you should be careful because it can rank-up or damage your site. If you put your backlinks to offtopic websites or write spammy comments with your link, then google algorithm will consider your website as unappropriate and will de-rank it in search results.
Good quality backlinks are put on the same topic sites with organic comments and do not look like spam. The higher Mozorank of the website you put your link in, the better the backlink quality.
